About Us 

It all started back in 2005, when our original founder Alison Wetton, discovered VLCD’s.

When Alison attended compulsory group meetings she quickly realised that most people in the group were secretly eating and still losing good amounts of weight.  At the time the common belief promoted by the weight loss industry was that the only way to lose weight using shakes and soups was by total abstinence from conventional foods.  Alison quickly realised that this was not only untrue but also detrimental as this approach made it much harder psychologically for people to remain on their diet.

Alison also witnessed clients who were abstinent from conventional foods for periods of time had problems with gum disease, and hair loss, and some were suffering considerably.  When they had lost their weight, many really struggled to start to enjoy food and became nervous of eating again.

Alison witnessed in hundreds of people over an extensive two year period of research that it was clear you could follow a VLCD formula, add certain conventional foods and still lose weight thus avoiding the nasty side effects.

This area of weight loss had a historical reputation of poor product range with poor taste so a major focus for All About Weight was to reinvent these Meal replacements.  We have pioneered the new food Mealpaks such as Spaghetti Bolognese and many others and aim to add to the range as often as possible whilst still retaining our high standards of quality. It took 2 years to bring the All About Weight business to the marketplace and this was as a direct result of a desire to provide the best products and service of any competitor in our business. 

At All About Weight we are passionate about helping our clients lose weight – safely and quickly. Our deep understanding of the real needs and issues of consumers in today’s fast paced society is what underpins the success of All About Weight. We achieve this through a fabulous range of products designed with your health at the forefront of product development along with taste and ease of use. We will always update our products and when we discover something new, we want it!

Dealing with some of the world’s leading scientists and food manufacturers underpins our rock solid nutritional development and ensures we lead the way in offering Lifestyle Nutrition weight loss which is fast, safe and effective for all.

We love the weight loss business with a passion, from new food technology and quality nutrition to seeing and hearing all those fabulous success stories. Above all, we love showing the world a new way to lose weight quickly and safely.

All About Weight have a great team at Head Office including our expert dietitians and our highly efficient customer service team who are always happy to answer any queries.  Everyone is committed to the one goal which is to make All About Weight the No 1 way to lose weight for everyone regardless of lifestyle or time pressures which can sometimes get in the way of achieving a weight loss goal. 

Here are our golden rules:-

• We disagree with long term abstinence, it should be banned
• Using a quality VLCD formula food + real healthy food is the winning combination to achieving fast and successful weight loss
• Everything needs to taste good
• Quality of our ingredients matter
• Our entire team is here to help you
• We don’t follow competitors, they follow us