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Our Mission Statement

From Alison Wetton, CEO & Founder

Alison and all the board of directors have a very clear focus on delivering the most effective and rewarding weight loss programme in the UK and across Europe. Following years of consumer research into the entire weight loss industry, All About W8 was launched in the UK in July 2007.

All About W8, as part of its early development, laid out these objectives:-

Offer a full stable base of nutrition as kcals were reduced
Offer different levels of support, as consumers wanted choice
Offer different suitable lifestyle programmes that could fit round the consumer
Offer easy and simple access to getting a programme started
Offer due diligence and health checks, built into an online system
Support for all consumers using AAW programmes and products
Online support and local community mentoring as an option
Have the best tasting products, so a client could stay focused on their weight loss journey
Become the leaders in innovative product development
Offer rewards and recognition to all consumers for encouragement
Offer extraordinary levels of service
Offer a programme of change, so all can learn new controls around food
Offer a good business opportunity so we could build a network of mentors

It was clear that many consumers were so desperate to lose weight, and the ordinary 1lb here and there style, commonly offered in the UK, was disheartening to many. Many overweight people turned to a VLCD 500 kcal intake per day, being abstinent from food from anything between 12 weeks and a year or even longer in some cases, and went to great lengths to put their life on hold and follow desperate methods.
All About W8 were shocked to see how many people simply put their lives on hold, and lived off soups, shakes and bars for however long it took to lose weight. The mental set of these consumers and what they had been informed by their counsellors was that food was their enemy, and to lose weight fast, they needed to abstain completely from food in the initial weight loss phase.

Although VLCDs (very low calorie diet) offer a full formula food and are manufactured in a accordance with a strict government directives of vitamins and minerals, All About W8 acknowledges that the formula used for the manufacture of a true and compliant VLCD product did indeed give the body 100% RDA of all vitamins, minerals and fatty acids, and therefore technically no real food was required. There is over 30 years of research into this area, with the Cambridge Diet being the leaders in much of the research. All About W8 investigated this research and a VLCD concept was an acceptable way to lose weight.

However, upon research it did uncover client difficulty following the programme and indeed certain research done on VLCD clients was shocking. Firstly they lied to their counsellors, many clients ate food. Secondly, if they did subscribe to long term abstinence it presented issues, including health issues, when adding conventional foods back into their lives.

All About W8 launched a new category of weight loss, by manufacturing all their meal replacements in accordance with a full VLCD formula. Thus giving a solid base of nutrition whilst reducing calories, but also allowing a range of foods from a specially selected 'Add A Meal' list; all healthy, portion controlled, low GI, low carbohydrate vegetables, and a selection of fish & meats for extra protein.

All About W8 set out in its mission to prove that you could achieve faster weight loss, combining a fully nutritional formula food and healthy meals and the results would be fast, safe and effective weight loss.

Now in 2010, we are delighted to announce that all our lifestyle programmes, using a combination of our formula Mealpaks and using our healthy foods have helped to change thousands of men and women's lives. It has now proved that long term abstinence is not required and a healthier alternative to a typical VLCD is indeed available.

All About W8 are proven, established and trusted.

All About W8 are members of:

Nutrition Society
National Obesity Forum
Royal Society of Medicine

All About W8 are gathering data through their extranet to provide statistics that eating certain healthy foods from a restricted list, combined with nutritional complete Mealpaks is more effective than a total abstinence programme and the side effects of sustained ketosis for long periods of time are not necessary. When these results are substantial they will be released as evidence to NICE and other government bodies.

VLCDs are commonly associated with no conventional food and it is the task of All About W8 to now clearly demonstrate that yes, VLCDs are effective for fast and safe weight loss, but combining food gives the real answer to success in the short and long term to weight loss and weight management.

All About W8 have already seen certain companies changing their policies to fit in with the new guidelines of NICE. As a relative newcomer to the VLCD marketplace we are very proud that other companies are following in our footsteps. All About W8 are clearly leading the way to introducing a very new concept to the VLCD industry.

All About W8 will:

Ensure we offer the best and most up to date product development and quality products available in the UK marketplace and Europe by using the leaders in science, weight loss nutrition, weight loss products in the world to manufacture their products.
All our shakes contain added omega 3 and 6 which no other VLCD company have added to their products and in 2010, we added TruCal a new quality Calcium to our Mealpaks.
Never endorse abstinence for long periods of time.
Encourage clients that have only one stone
Always have due diligence in place for health screening and anyone with any contra-indications will need to be signed onto our programme by their GP.
Always improve our programme of "change" to ensure clients change on the inside and not just the outside, ensuring weight loss is permanent.
Always set realistic goals for our clients.
Offer step by step encouragement to complete our programmes, which means success for our clients.
Always promote exercise. All About W8 will be launching their very own exercise and fitness area on our web site shortly.

All About W8 (spoken "Weight") is exactly that. It is your entire journey to successful weight loss, weight control and long term weight management. Regardless of who you are or how much or how little weight you have to lose, All About W8 will have a suitable programme that fits with your lifestyle.

For more details please explore our web site or contact us on 0844 544 7773.

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Safe and Fast Weight Loss

Lose weight fast

Many people would like to get into shape but are put off following a diet plan by the difficulty of working out how many calories are in the things that they eat and what percentage of their meals are fat, protein, carbohydrates and so on. One way around this is to take advantage of our ready-made meal replacement products, Mealpaks. These have been designed to provide your body with all the vitamins and minerals that it needs on a daily basis and are low in carbohydrates, so that fat reserves are used as an energy source instead. Eating four of these a day will ensure that all nutritional needs are met and help those looking to lose weight fast. Apart from not having to count calories and examine the ingredients on everything that is bought to eat, these packs are easy to carry around and very simple to prepare so you can stick to your diet at work and home with the minimum of fuss. The fact that they are actually meals rather than shakes appeals to many who have tried nutritional shakes in the past and found themselves missing the textures and flavours that come with regular food. For vegetarians we also have packs that will not compromise their values and enable them to attain their target weight whilst sticking to a diet that does not include any animal products. When you place your first order you will receive a free journal that explains exactly how to get started.

Healthy fast weight loss snacks

Following a rigid plan can become boring which is why many people fall by the wayside and revert to their old eating habits. To help combat this tendency we also have a range of tasty snacks that can be eaten in between meals and contain very few calories so will not ruin your efforts to shed the pounds. Soups and shakes can be alternated with regular meal packs to make the diet more interesting and easier to stick to. These are also very easy to prepare. We offer these in a variety of flavours that have proven to be popular with our clients as can be seen from some of the testimonials on our site. Meal substitutes that are low in calories do not have to be bland and tasteless in our opinion so we invite you to try some of our products and see for yourself how tasty they are. Cream of asparagus and spicy tomato are just two of the choices in the soup range. If a sweet tooth has often been your downfall in previous attempts then our rich chocolate shake is bound to delight. There are many other flavours to choose from and we also offer water flavourings that make drinking the 2-3 litres a day that are a recommended part of the plans much more interesting as some people find that drinking so much water is rather boring. A champagne taste is great when you want to join in a celebration but avoid the calories.

Fast weight loss for life

After having successfully lost the desired amount of weight that they were aiming for, the next challenge for the majority of people is to keep themselves trim and enjoy showing off their new body shape without putting it all back on again. Our W8 For Life plan starts off with 2 Mealpaks a day and then going into the maintenance phase, reduces them as you replace the packs with ordinary food that will still provide the nutrients necessary for a healthy body. Help and advice on which foodstuffs to eat are provided so that you continue to avoid meals containing excessive calories and saturated fats. As the initial plan includes some of these meals as well as our special packs the transition is made easier and more natural than with some other diet plans. The goal is to be eating balanced meals that will maintain your current weight and change from your previous eating habits that led to you becoming unhappy with your body shape in the first place. Achieving this in gradual stages makes it much more likely that people will be able to make these changes a permanent feature of their lives. Learning to replace bad eating habits with new ones is crucial to long term success and many other methods skip this phase meaning that people end up in a vicious circle, continually gaining and losing weight as they stop the diet they are on and then have to go back to it a few months later.

Special occasions

Our nutritional fast weight loss products can also be used by people that are fairly happy with their current body shape but would like to lose a few pounds occasionally, before they attend a special event such as a wedding or perhaps to feel more comfortable when wearing a bikini on their summer holidays. The fast track plan is designed for just such people and involves replacing all meals with our specially formulated packs for a period of two weeks and drinking the required amount of water to keep the body hydrated. This plan is not intended to be used more than once a month so for those who want to lose more weight they should have a look at one of the other plans we offer. If the fast track plan is followed then we will send a note to your doctor to advise them of your temporary new diet in order to make sure that you do not have any health issues that make this plan inadvisable. Our customers’ wellbeing is of great importance to us as there is little benefit to becoming much slimmer if you are not feeling at your best as well. The idea behind all of the plans is to maintain energy levels whilst using them so that fatigue and other side effects are avoided. Hopefully you will be able to fit into your new clothes and have fun at the upcoming party or other event you have been invited to while feeling great.

Share your success

Fast weight loss shakes and our other products are just part of what we offer people who are looking to get into shape. There is also a forum where you can join in conversations about the various aspects of our plans and share your success with others to help inspire them. If you are just starting out then you can also draw inspiration from the experiences of other people who have already been using our products and are well on their way to achieving their goals. If you would like to share more details of your progress then you can start your own blog too where you can keep a diary of how you feel and how much you are losing as well as comment on the effect it has had on your lifestyle, as you go along. These blogs can be valuable resources and help encourage people who think they will never be able to stick to a plan and lose the excess fat that they want to. It is always nice to know that you are not alone and the support that the forum and blogs offer are an important part of the whole plan for many. As well as helping others you will be able to look back on your blog entries and spur yourself on too. For people that are not comfortable sharing this much detail, a diary kept at home can have a similar effect, as far as being able to chart your progress goes.

Looking to the future

The loss weight fast phase is over. Everything has gone to plan and you are delighted with your new trim figure. Old eating habits have been replaced with healthier new ones that will help to avoid any weight gain in the future. Having reached this stage that seemed a distant possibility when starting out, some people still feel that they are missing out, especially when they see their work colleagues enjoying a chocolate biscuit with their coffee or friends snacking when they feel like it without seeming to ever put any weight on. A regular exercise regime can help to burn any excess calories off from the occasional lapse and there is nothing to stop you continuing to use the snacks that we have made to provide a delicious treat without having to worry about the calories and fat in them. If you have followed the guidelines regarding nutritious meals then hunger pangs should not be a problem and the temptation to eat in between meals is reduced. A life that is too disciplined can become a drag though so why not try a chocolate bar when you fancy? With our products you can choose from chocolate, lemon crunch or chocolate and coconut snack bars and relax and enjoy them safe in the knowledge that they contain far less calories and carbohydrates than regular ones and also enough protein to stop any empty feelings in your stomach. All of our fast weight loss bars are suitable for vegetarians as well.